Working with graphic designers to create visually interesting negative spaces is crucial. Even with different elements, the negative space in between the C’s relaxes your eyes making everything aesthetically pleasing. One example is Chanel’s striking logo boasting two interlocking C’s and a bold typeface. Another reason to use negative space is to emphasize symbols and texts, making texts more legible and symbols more evident. This is also important when creating your clothing brand logo because it gives your brand a little depth especially when there’s a hidden image from the negative space.
Negative space, also known as white space, is a space that doesn’t contain any designs. Notice that the nuances in both logo designs define who each brand’s target audience is. Either you’re selling to an audience with hype-beast lifestyles like Supreme or young professionals like Uniqlo. You want to create a culture for your brand and apparel line. While India has the most intricate and colorful wedding dresses, these may not be acceptable in Western weddings as white is the conventional wedding dress color. Take, for example, the different styles of wedding dresses in different countries. One may not be able to relate to how another person dresses.
